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Many Omaha area businesses have websites. However, it seems most have websites because they are expected to have a website. To an extent, they are missing the point of having a website – to gain more customers by using it as your 24/7, 365 day per year sales force. Sure having basic information about who you are and what you do is vital, but there are additional things to do or consider if you want to get the most out of your website. Below are a few of these things. Contact us if you’d like to discuss things further and what else we can do to help you grow your business with your website.
- Ranking higher in the search engines. What’s the point of having a website if people aren’t really finding you online? There are a number of things you can do to help your site rank better which will make it easier for potential customers to help find you and your business. No we won’t promise you the top ranking in Google like some businesses will. If someone says to you they will, run. They are almost always scams and we’ve seen local businesses ripped off time and time again. Ranking higher in search engines is a process that takes time. We will show you what to do and how to do it for your website.
- Are you getting online reviews? A fair amount of business owners may not even know or care. Regardless, your customers know and care and so should you. We will help you know which online businesses listings you should claim and focus on for getting reviews. We live in a society now where most potential customers will look for reviews before they do business with you.
- Is your site mobile optimized? If you don’t know what this means, it means your site will scale down and function properly on a mobile device. If you aren’t sure, simply go to this website and type in the URL of your site. It will tell you if your site is mobile optimized or not. If your site isn’t mobile optimized, you are already behind the curve and likely losing business because of it. That majority of people these days will go to your website using a mobile device. This means if your site isn’t optimized and easy to use on a mobile device, they may end up going elsewhere or at the very least give your customer the impression that you aren’t very professional. This is something that will continue to get more and more important in the coming years too. The sooner you have a site that is mobile optimized, the better.
Anyhow, this is just a small list of things we can show you or help you with to ensure you are using your business website effectively. Contact us today for additional information and to setup a free consultation to learn more about our services.